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The Impact of Employee Engagement for Growth

Employee Engagement has always been a topic for discussion among Leaders and the reasons for it is valid based on the importance of investing in people for growth and the challenges that business faces.

The simplest definition of Employee Engagement is ‘gaining a mutual benefit for both employer and employee to drive high performance’. It is about unlocking the potential and helping to drive employee commitment to growth both on an individual level and for the company.

When employees are disengaged the signs are usually obvious and the company will experience high staff turnover, people are absent more often and take advantage of the allocated sick leave with very low productivity levels. Employees in this situation are also less likely to be proactive in finding solutions to customer complaints.

On the other hand the signs of Employee Engagement are a higher level of commitment to finding solutions, hearts and minds are actively engaged and employees are working towards goals. The passion and energy can be seen in the way that the work is presented because the employee wants to go above and beyond. There is a deep sense of purpose and connection towards the company, the values and it’s growth.

However, this level of engagement doesn’t just happen. It needs to be planned for and nurtured.

Gallups research study indicates that companies with an engaged workforce have higher earnings per share”

Employees who are engaged will enable growth in the following areas:

  • Innovation – Employees who are engaged find it easier to share ideas in their environment and these ideas often lead to a higher chance of innovation in the company.
  • Productivity – Employees who are engaged want to go above and beyond their job description based on being more engaged and that is when the company benefits from the extra effort, energy and speed that the employee adds to the company for growth.
  • Communication – Employees who are engaged often communicate more frequently and provide feedback more often to fix challenges.
  • Customer experience –Employees who are engaged often are more likely to take the time to learn more about the company, products and processes over and above their job description. They are therefore able to assist customers better and have an understanding of the experience that the customer needs to have in order to recommend the company and its products.

Innovation, productivity, communication and customer experience are only a few of the benefits to have an Employee Engagement strategy for your company. To get started, share the vision of your company to get more of your employees inspired and connected to a greater purpose. Make it a priority in order to sustain the growth of your company.

Written by Lead Your Brand Communications




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